First of all, I hope everyone is having a great year so far. This update is overdue and everyone is wondering about what happened to their order. Yes, we have finished the production on time and we have the handsome neckties in our possession (see photos below), however, an important thing prevents me from sending the neckties right away. Read on.
One of the neat things about having a small business is that I can make decisions on the fly and implement it on impulse without having to go through a lot of red tape. For this collection, I planned to ditch the usual generic necktie box and surprise you with a fully customized decorative and protective box at no added cost to you. The photo below is the blueprint of this box which I designed myself.
Embedded on the design itself, but hidden from plain sight, are choice immortal words from Freemasons who came before us to inspire us in our daily lives. These messages are hidden from outside view to convey that the real Work happens from within.
When I said "fully customized", that's exactly what I meant. The FraternalTies box is not "stock size"- it's dimensions are based on the dimensions of our neckties. In terms of design, as you can see on the blueprint above, I did not spare even the bottom part of the box- a black and white mosaic pattern familiar to all Freemasons to remind us of the nature of life.
I already mentioned this on my last email but in case anyone missed it, you will also receive this signed limited edition mini poster featuring words from Brother Mark Twain.
At the beginning of this letter, I talked about making impulsive business decisions. It has it's obvious positive side, but there's also a downside and that is I did not fully anticipate the time involved in producing a fully customized box. I have miscalculated and now I have to ask for your patience once more.
Would you be able to wait perhaps a couple of weeks for this box? If not I will fully understand. If you wish that I send you the tie ASAP without the customized protective and decorative box, please let me know by responding this this email and I will personally ship out your necktie right away. Please let me know your thoughts.
Sincerely and Fraternally,
John Paul Gomez
Designer | Doric Lodge No. 316 AF&AM Toronto
The content of this blog post was taken from my latest newsletter.